Tricia Helfer has about two months to work on her speech, because she's the latest in the keynote lineup for NVIDIA's visual computing conference in San Jose in late August. And, being a hot former-supermodel-turned-actress and all, she had better come up with something good or I expect all the geeks fanboys industry luminaries in attendance will say, in unision, "NOT NEWS," and get up and leave or something. Happens to me all the time, and I'm stunning.

Highest honor in marketing bestowed to Leo Burnett's Nintendo Wii ads
- written by Les Thomas

The 40th Annual Effie Awards were presented this week in New York City. Nintendo's "Wii Would Like to Play" campaign won the highest honor. Agencies Leo Burnett, Starcom Worldwide, and Golin Harris led the marketing campaign and won the Grand Effie for the "most effective" marketing of the year.

Posted by: Kenji Hall

Shigeru Miyamoto, the Nintendo exec whose obsession over his own weight led him to create Wii Fit, isn’t the only Dr. Gamer in town. Just last week, the Robert Wood Johnson Foundation (through its Health Games Research program at the University of California, Santa Barbara) split $2 million in grants among a dozen university programs that are studying ways to merge medicine and video game interactivity.

By Ross von Metzke | 5/19/2008

Xbox LIVE has the ability to connect players all over the world in one-on-one and group gaming, but for one gamer, the response to his screenname has been less than inviting.

Posted by: Melody Jiang on May 20, 2008 | 19:05

Shanda (Nasdaq: SNDA) is being sued for RMB 100,000 by a gamer of its licensed MMORPG Legend of Mir II in the Shanghai Pudong District People's Court, reports People.com.cn.

RudRa Clothing unleashes Gamer Gear!
Posted by Wayne on May 16, 2008 at 11:13 AM

RudRa Clothing recently launched a new clothing label for gamers. The label is designed specifically by gamers and aims to provide “Overclocked Apparel” at competitive prices.

The father of gaming shares his thoughts on social gaming, and where it all went wrong.
May 14, 2008 8:49 AM

Sadly, we didn't manage to catch Nolan Bushnell for the games special edition of the Tech Weekly podcast, but I subsequently managed to track down the man who brought us, well, videogaming, and asked him a few questions. Keep reading for his thoughts on GTAIV and how it all went wrong in 1983.

by Chris Leyton

Following leaked screenshots and information, Microsoft decides its finally time to unveil its cards...

Microsoft's Gamer's Day event might have had more leaks than a rusty bucket, but it seems the conference is finally underway with confirmation of the 2008 line-up being exhibited at the show.

With one of the summer's most anticipated blockbusters - the return of Indiana Jones- due in theaters in less than three weeks, you'd expect producer Steven Spielberg to be all about movies right now.

Take Two Sues Chicago Transit Authority for Pulling of GTA IV Ads

Reuters is reporting that Grand Theft Auto IV publisher Take Two Interactive is suing the Chicago Transit Authority over the CTA’s recent decision to remove ads for the game from its vehicles and facilities.

Harvard Business Review Looks at WoW Leadership Model

So your family thinks that you’ll never amount to anything because you sit around in your bathrobe all day managing your World of Warcraft guild.

If you're interested in how role playing games are made, what drives a small press publishing company forward, what art decisions are taken, what challenges writers wrestle with, how an artist goes from a basic brief to a complete piece or how those pieces make their way into a final publication then we've got just the thing for you at http://www.oldkingdomgames.com/diary/

Myth-Weavers, a play-by-post hosting site, has developed a new dice-rolling system that automatically puts in the right modifiers for important rolls without players having to look up their characters' stats. Based out of their integrated character sheet storage system, the new dice-rolling tools include the DM option to automatically roll checks for all characters in a game, among other existing features.

You could draw a line in your life, a clear division—the time before the nightmares and the time after. You think you’re the same person you’ve always been. You feel like the same person, you have the same memories. But since the nightmares started, the rest of the world feels different.

You have become what we call a “nightwalker.”

Possessing the form and memories of a human life and the elusive nightmares of a truly alien past, you must contend with a new life as something more than human.

Distorted nightmares torment you, hinting at a horrible, eternal existance in servitude. Is this your future, or your past? It's time to find others like you. There must be others like you.

Time is running out. There will be a cataclysm on this earth before they take you, you must be ready.

THEY ARE COMING!

CLICK HERE TO VISIT OUR WEBSITE FOR MORE INFORMATION, PRODUCT PREVIEWS AND DISCUSSION FORUM

04.21.2006
BREAKING NEWS: J.J. Abrams to Produce "Trek XI"

J.J. Abrams, producer of hit shows Lost and Alias, as well as director of the upcoming Paramount film "Mission: Impossible III," is slated to produce and possibly direct the next Star Trek feature, according to today's Daily Variety and sources at Paramount Pictures. There is no title as yet for the new movie, but it will be the eleventh in the franchise. (Until a title is selected, we will usually refer to the project as simply "Star Trek XI.")